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Consumer behaviour : applications in marketing / Professor Robert East.

By: Contributor(s): Material type: TextTextPublication details: London: Sage Publications Ltd, 2008.Description: 344 p. ; 25 cmISBN:
  • 1412934311
  • 9781412934312
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF 5415.32 .E27 2008
Online resources: Summary: Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.32 .E27 2008 (Browse shelf(Opens below)) Available 2009-5522
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.32 .A76 2007 Consumers / HF 5415.32 .A76 2007 Consumers / HF 5415.32 .A76 2007 Consumers / HF 5415.32 .E27 2008 Consumer behaviour : HF 5415.32 .F69 1998 Consumer psychology for marketing / HF 5415.32.H38 2001 Consumer behavior : HF 5415.32. H39 2001 Consumer behavior :

Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

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