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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, 2001Edition: 8th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072316020
  • 9780072416886
  • 0072416882
Subject(s): DDC classification:
  • 658.8/3420973 22
LOC classification:
  • HF 5415.33.U6 .H38 2001
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Holdings
Item type Current library Call number Status Date due Barcode
Books The MUA Library South C campus - Open Collection HF 5415.32.H38 2001 (Browse shelf(Opens below)) Checked out to Evans Kisa (BML/8/00197/2/2014) 20/06/2014 2011-2830
Books The MUA Library South C campus - Open Collection HF 5415.32. H39 2001 (Browse shelf(Opens below)) Available 2001-0241
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.32 .A76 2007 Consumers / HF 5415.32 .E27 2008 Consumer behaviour : HF 5415.32 .F69 1998 Consumer psychology for marketing / HF 5415.32.H38 2001 Consumer behavior : HF 5415.32. H39 2001 Consumer behavior : HF 5415.32 .K43 1988 Consumer behaviour and advertising management / HF 5415.32 .L68 1993 Consumer behaviour :

Includes bibliographical references and index.

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