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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

By: Material type: TextTextPublication details: Welwyn Garden City : Financial Times Prentice Hall, 2006, c2007.Edition: 3rd edDescription: xxi, 835 p. : ill. (chiefly col.) ; 27 cmISBN:
  • 0273706896
LOC classification:
  • HF 5415.2 .M29 2007
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.2 .M29 2007 (Browse shelf(Opens below)) Available 2009-3091
Books The MUA Library South C campus - Open Collection HF 5415.2 .M29 2007 (Browse shelf(Opens below)) Available 2000-0064

CD-ROM in back pocket.

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