The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.
Material type:
TextSeries: The Portable MBA seriesPublication details: New York : J. Wiley, c1992.Description: xiv, 464 p. : ill. ; 26 cmISBN: - 047154728X :
- 658.8 20
- HF 5415.13 .H47 1992
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .H47 1992 (Browse shelf(Opens below)) | Available | 2008-2550 |
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| HF 5415.13 .D69 2006 Marketing management and strategy / | HF 5415.13 .G84 1988 Marketing management : | HF 5415.13 .H36 2001 PR & MEDIA Relations / | HF 5415.13 .H47 1992 The portable MBA in marketing / | HF 5415.13 .H54 1990 How to write a successful marketing plan : | HF 5415.13 .H88 1995 Business marketing management / | HF 5415.13 .H88 2007 Business marketing management / |
Includes bibliographical references (p. 451-452) and index.
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