Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Edition: 3rd edDescription: xvi, 427 p. : ill. (some col.) ; 25 cmISBN: - 0070489297 :
- 658.8 19
- HF 5415.13 .G84 1988
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .G84 1988 (Browse shelf(Opens below)) | Available | 1992-0225 |
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| HF 5415.13 .D69 2006 Marketing management and strategy / | HF 5415.13 .D69 2006 Marketing management and strategy / | HF 5415.13 .D69 2006 Marketing management and strategy / | HF 5415.13 .G84 1988 Marketing management : | HF 5415.13 .H36 2001 PR & MEDIA Relations / | HF 5415.13 .H47 1992 The portable MBA in marketing / | HF 5415.13 .H54 1990 How to write a successful marketing plan : |
Includes bibliographies and index.
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