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Marketing principles and best practices / K. Douglass Hoffman ... [et al.].

Contributor(s): Material type: TextTextSeries: Advantage series (Wadsworth/Thomson Learning (Firm))Publication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 3rd edDescription: xlii, 598 p. : ill. ; 28 cmISBN:
  • 0324305729 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415 .M36 2006
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .M36 2006 (Browse shelf(Opens below)) Available 2009-1803
Books The MUA Library South C campus - Open Collection HF 5415 .M36 2006 (Browse shelf(Opens below)) Available 2009-1804

Includes bibliographical references (p. 565-580) and index.

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