Marketing for non-marketing managers / Patrick Forsyth.
Material type:
TextSeries: Institute of managementPublication details: London: Pitman, 1993.Description: 192 p. ; 24 cmISBN: - 0273601415
- 9780273601418
- HF 5415 .F67 1993
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .F67 1993 (Browse shelf(Opens below)) | Available | 2003-1486 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .F67 1993 (Browse shelf(Opens below)) | Available | 2002-0566 |
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| HF 5415 .E89 2007 Marketing / | HF 5415 .F34 2012 Foundations of marketing / | HF 5415 .F67 1993 Marketing for non-marketing managers / | HF 5415 .F67 1993 Marketing for non-marketing managers / | HF 5415 .G74 2008 Marketing / | HF 5415 .G74 2008 Marketing / | HF 5415 .H35 2003 Meaningful marketing / |
Paperback.
This text provides a practical introduction to marketing. It demystifies marketing and explains how it influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It includes practical checklists and action points, and examples show how the reader's job interacts with marketing. The text has been designed for non-marketing managers who need to know about marketing.
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