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Communicating globally: an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.Description: 280 p. : ill. ; 24 cmISBN:
  • 007139432X (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.8/48 21
LOC classification:
  • HF 1416 .S35 2000
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 1416 .S35 2000 (Browse shelf(Opens below)) Available 2000-0265
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 1416 .G75 1993 International marketing communications / HF 1416 .K44 2002 Global marketing management / HF 1416 .P35 1993 International marketing / HF 1416 .S35 2000 Communicating globally: HF 1418.5 .S75 2002 Globalization and its discontents / HF 1589 .A62 1999 Indian foreign trade / HF 1713 .L36 1993 The new protectionism :

Includes bibliographical references (p. 267-273) and index.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

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