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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1996.Description: xv, 704 p. : ill. (chiefly col.) ; 27 cmISBN:
  • 0133956253
Other title:
  • Marketing for hospitality & tourism [Cover title]
Subject(s): DDC classification:
  • 647.94/068/8 20
LOC classification:
  • TX 911.3.M3 K68 1996
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection TX 911 K68 1996 (Browse shelf(Opens below)) 1 Available 2008-1038
Books The MUA Library South C campus - Open Collection TX 911 .K68 1996 (Browse shelf(Opens below)) 2 Available 2008-1039

Includes bibliographical references and index.

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