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The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland.

By: Material type: TextTextPublication details: [S.l.] : McGraw-Hill, 2002.Edition: 1st edDescription: 304 p. ; 23 cmISBN:
  • 0071409351
  • 9780071409353
Subject(s): DDC classification:
  • 658.812
Online resources: Summary: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books The MUA Library South C campus - Open Collection HF 5415.5 .U48 2003 (Browse shelf(Opens below)) 1 Checked out to Georgina NDAWA (1000306) 15/02/2013 2008-1672
Books The MUA Library South C campus - Open Collection HF 5415.5 .U48 2003 (Browse shelf(Opens below)) 2 Available 2008-1671

Hardcover.

sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.

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