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Sales and marketing.

Contributor(s): Irwin, David.
Material type: materialTypeLabelBookSeries: Business action pocketbooks: Publisher: [S.l.] : Thorogood, 1998Description: 299 p.ISBN: 1854180592; 9781854180599.Subject(s): Marketing | Business & Economics / Marketing / General | Sales & MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: Pocket-sized reference tool focusing on the overall process of sales and marketing. It provides practical tips and techniques for successful market research, segmentation and planning, promoting, selling and exporting.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Reserve Collection
HF 5415 .S35 1998 (Browse shelf) Available 2005-0115

Hardcover.

Pocket-sized reference tool focusing on the overall process of sales and marketing. It provides practical tips and techniques for successful market research, segmentation and planning, promoting, selling and exporting.

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