MUALIB
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Principles and practice of marketing / David Jobber.

By: Material type: TextTextPublication details: London : McGraw Hill Higher Education, 2007.Edition: 5th edDescription: 976 p. ; 26 cmISBN:
  • 0077114159
  • 9780077114152
Subject(s): LOC classification:
  • HF 5415 .J63 2007
Online resources: Summary: "Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .J63 2007 (Browse shelf(Opens below)) 1 Available 2008-1291
Books The MUA Library South C campus - Open Collection HF 5415 .J63 2007 (Browse shelf(Opens below)) Available 2008-1295

Paperback.

"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

There are no comments on this title.

to post a comment.
Share