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The pr practitioner's desktop guide / Caroline Black.

By: Black, Caroline.
Material type: materialTypeLabelBookPublisher: [S.l.] : Thorogood Publishing, 2002Edition: 1st ed.Description: 200 p. ; 24 cm.ISBN: 1854182609; 9781854182609.Subject(s): Public RelationsDDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: In the 21st century, communication is instant. A news story breaks at 11: 50 A.M. and is world news by noon. In the event of a major issue or, worse, a crisis, the public relations function is central to the survival and recovery of any organization. This practical reference supplies guidance, tips, and techniques on effective public relations strategies. Essentials such as costing PR, dealing with the media, crisis management, new product launches, handling press conferences, and preparing feature articles are included.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .B53 2001 (Browse shelf) 1 Available 2005-0109

Paperback.

In the 21st century, communication is instant. A news story breaks at 11: 50 A.M. and is world news by noon. In the event of a major issue or, worse, a crisis, the public relations function is central to the survival and recovery of any organization. This practical reference supplies guidance, tips, and techniques on effective public relations strategies. Essentials such as costing PR, dealing with the media, crisis management, new product launches, handling press conferences, and preparing feature articles are included.

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