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Planning and managing a public relations campaign : a step-by-step guide / Anne Gregory.

By: Gregory, Anne.
Material type: materialTypeLabelBookPublisher: [S.l.] : Kogan Page, 1996Description: 160 p.ISBN: 0749418583; 9780749418588.Subject(s): E | Public RelationsDDC classification: 650 Online resources: Amazon.com | Amazon customer reviews Summary: This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .G74 2008 (Browse shelf) 1 Available 2008-3020
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .G74 2008 (Browse shelf) 2 Available 2008-3023

Paperback.

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

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