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Modern competitive strategy / Gordon Walker.

By: Material type: TextTextPublication details: Boston : McGraw Hill Higher Education, 2004.Description: 352 p. ; 24 cmISBN:
  • 0071232745
  • 9780071232746
Subject(s): Online resources: Summary: "Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .W35 2004 (Browse shelf(Opens below)) 1 Available 2006-1320
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HD 30.28 .T56 2004 Strategy : HD 30.28 .V56 1989 Vision in action : HD 30.28 .W35 1999 The fast forward MBA in business planning for growth / HD 30.28 .W35 2004 Modern competitive strategy / HD 30.28 .W43 2006 Strategic management and business policy. HD 30.28 .W43 2006 Strategic management and business policy. HD 30.28 .W43 2006 Strategic management and business policy.

Paperback.

Includes glossary and index

"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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