Measuring customer satisfaction / Richard Gerson.
Material type:
TextPublication details: [S.l.] : Kogan Page, 1994.Description: 144 pISBN: - 0749412593
- 9780749412593
- 658.812
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.5 .G47 1993 (Browse shelf(Opens below)) | Available | 1998-0293 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415.5 .G47 1993 (Browse shelf(Opens below)) | 2 | Available | 1998-0294 |
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| HF 5415.5 .C37 2003 Capturing consumer competence | HF 5415.5 .C37 2003 100 ideas for better patient relations in registration, billing, and collections / | HF 5415.5 .C87 2001 Customer relationship management : | HF 5415.5 .G47 1993 Measuring customer satisfaction / | HF 5415.5 .G47 1993 Measuring customer satisfaction / | HF 5415.5.K67 2005 Marketing For Hospitality and Tourism : | HF 5415.5 .L83 2005 Customer service : |
Paperback.
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.
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