Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.
Material type:
TextEdition: Eighth EditionDescription: pages cmISBN: - 9781292400969
- 658.8/72 23/eng/20211207
- HF5415.12 .C45 2022
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF5415.12 .C45 2022 (Browse shelf(Opens below)) | Available | 2023-0044 | |
| Books | The MUA Library South C campus - Short Loan | HF5415.12 .C45 2022 (Browse shelf(Opens below)) | Available | 2023-0043 |
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| HF 1418.7 .S35 2003 Regional integration and development/ | HF5386 .C83 2021 Skills for success : personal development and employability / | HF5387 .B63 2014 Ethics and the conduct of business / | HF5415.12 .C45 2022 Strategy, implementation and practice / | HF 5549 .K57 2010 Simple Revision Manual : | HF5549 .N64 2022 Fundamentals of human resource management / | HF 5549 .T3 W47 2022 Human resource development/ Talent development |
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--
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