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Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.

By: Contributor(s): Material type: TextTextEdition: Eighth EditionDescription: pages cmISBN:
  • 9781292400969
Subject(s): Additional physical formats: Online version:: Strategy, implementation and practiceDDC classification:
  • 658.8/72 23/eng/20211207
LOC classification:
  • HF5415.12 .C45 2022
Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF5415.12 .C45 2022 (Browse shelf(Opens below)) Available 2023-0044
Books The MUA Library South C campus - Short Loan HF5415.12 .C45 2022 (Browse shelf(Opens below)) Available 2023-0043
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415 .T88 2021 Social media marketing / HF 5415.1 .B43 2007 Marketing : HF 5415.1 .B43 2007 Marketing : HF5415.12 .C45 2022 Strategy, implementation and practice / HF5415.1265 .I57 2019 Digital marketing / HF5415.1265 .I57 2025 Digital marketing / HF5415.1265 .I57 2025 Digital marketing /

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--

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