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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.

By: Contributor(s): Material type: TextTextPublication details: UK Pearson Education Ltd. 2024Edition: Nineteenth EditionDescription: 768 pagesISBN:
  • 9780137864898
Subject(s): DDC classification:
  • 658.8 23/eng/20220912
LOC classification:
  • HF5415 .K68 2024
Summary: "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF5415 .K68 2024 (Browse shelf(Opens below)) Available 2023-0220
Books The MUA Library South C campus - Reserve Collection HF5415 .K68 2024 (Browse shelf(Opens below)) Available 2023-0219

Revised edition of Principles of marketing, 2019.

Includes bibliographical references and index.

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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