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Mass communication Ralph E. Hanson. :living in a media world.

By: Material type: TextTextPublication details: New York : McGraw-Hill Companies, 2007.Description: 435 p. ; 27 cmISBN:
  • 0072341777
  • 9780072341775
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P90  H36 2005
Online resources: Summary: Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8523
Books KISAJU MAIN CAMPUS - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8518
Books KISAJU MAIN CAMPUS - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8519
Books KISAJU MAIN CAMPUS - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-0682
Books KISAJU MAIN CAMPUS - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8520
Books The MUA Library South C campus - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8521
Books The MUA Library South C campus - Open Collection P 90 .H36 2005 (Browse shelf(Opens below)) Available 2009-8522
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 12 Available 2009-8408
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 13 Available 2009-8409
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 14 Available 2009-8410
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 15 Available 2009-8411
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 16 Available 2009-8412
Books The MUA Library South C campus - Open Collection P 90 .H36 2007 (Browse shelf(Opens below)) 11 Available 2009-8407

Paperback.

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.

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