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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN:
  • 0256127468
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF 5415 .M378 1994
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415 .M33 1994 (Browse shelf(Opens below)) In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 09/07/2020 2020-0123

Includes bibliographical references (p. 503-528) and indexes.

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