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Marketing communications / Jim Blythe.

By: Material type: TextTextPublication details: New York : Prentice Hall, 1999.Description: p. cmISBN:
  • 0273639609
Subject(s): DDC classification:
  • 658.8/02
  • 658.8/02
  • 658.8/02
  • 658.8/02 21
  • 658.8/02 21
LOC classification:
  • HF 5415.123 .B59 2000
Review: "This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate/postgraduate marketing courses as well as MBAs." "Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary."--BOOK JACKET.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.123 .B59 2000 (Browse shelf(Opens below)) Available 2001-0686

Includes bibliographical references and index.

"This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate/postgraduate marketing courses as well as MBAs." "Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary."--BOOK JACKET.

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