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Marketing : the core / Roger A. Kerin.

By: Material type: TextTextPublication details: Boston : Irwin/McGraw-Hill, 2007.Description: 425 p. ; 26 cmISBN:
  • 9780073215747
Subject(s): LOC classification:
  • HF 5415 .K47 2007
Online resources: Summary: MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) 2 Available 2008-5838
Books KISAJU MAIN CAMPUS - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) Available 2009-5840
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) 3 Available 2008-5839
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) 5 Available 2008-5841
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) Available 2009-5839
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) Available 2009-5837
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) Available 2009-5841
Books The MUA Library South C campus - Open Collection HF 5415 .K47 2007 (Browse shelf(Opens below)) Available 2009-5835
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415. K36 2008 Essentials of marketing : HF 5415 .K47 2007 Marketing : HF 5415 .K47 2007 Marketing : HF 5415 .K47 2007 Marketing : HF 5415 .K47 2007 Marketing : HF 5415 .K47 2007 Marketing : HF 5415 .K47 2007 Marketing :

Hardcover.

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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