Marketing : the core / Roger A. Kerin.
Material type:
TextPublication details: Bosto Irwin/McGraw-Hill, 2007.Description: 28 p. ; 26 cmISBN: - 0072999896
- 9780072999891
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2022 (Browse shelf(Opens below)) | Available | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf(Opens below)) | Available | 2011-2851 |
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| HF 5415 .B66 2008 Contemporary marketing / | HF 5415 .F55 2023 Marketing communications Fame,influence and agililty | HF 5415 .F55 2023 Marketing communications Fame,influence and agililty | HF 5415 .K47 2022 Marketing : | HF5415 .K47 2022 Marketing : | HF 5415 .K68 1999 Principles of marketing / | HF 5415 .K68 1999 Principles of marketing / |
Hardcover.
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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