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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th ed.Description: xlviii, 781 p. : ill. ; 29 cm.ISBN: 0324289561 (student ed. with InfoTrac); 0324320159 (student ed.); 0324317182 (instructor's ed. with InfoTrac).Subject(s): Advertising | Advertising media planningDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5821 .O38 2006 (Browse shelf) Available 2013-0313

Includes bibliographical references and indexes.

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