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Corporate communication / Paul Argenti.

By: Material type: TextTextPublication details: [S.l.] : Mcgraw Hill Higher Education, 2009.Edition: 5th Revised editionDescription: 288 p. ; 24 cmISBN:
  • 0071276157 (paperback)
  • 9780071276153 (paperback)
LOC classification:
  • HD 30.3 .A74 2009
Online resources: Summary: "Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.3 .A74 2009 (Browse shelf(Opens below)) Available 2011-3857
Books The MUA Library South C campus - Open Collection HD 30.3 .A74 2009 (Browse shelf(Opens below)) Available 2011-3858
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HD 30.29 .W44 2004 The power of innovative thinking : HD 30.3 .A33 1988 The effective communicator / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .A74 2009 Corporate communication / HD 30.3 .B94 1989 Zapp! : HD 30.3 .C47 2008 Corporate communications :

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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