The future of advertising [electronic resource] :new media, new clients, new consumers in the post-television age / Joe Cappo.
By: Cappo, Joe.
Contributor(s): ebrary, Inc.Material type: BookPublisher: Chicago, Ill. : McGraw-Hill, 2003Description: xi, 260 p. ; 22 cm.Subject(s): Advertising | Advertising -- United StatesGenre/Form: Electronic books.DDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view
|Item type||Current location||Call number||Status||Date due||Barcode|
|e Book||ONLINE RESOURCE||HF5821 .C32 2003eb (Browse shelf)||Not for loan|
Includes bibliographical references (p. 251-253) and Index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.