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The future of advertising [electronic resource] :new media, new clients, new consumers in the post-television age / Joe Cappo.

By: Cappo, Joe.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : McGraw-Hill, 2003Description: xi, 260 p. ; 22 cm.Subject(s): Advertising | Advertising -- United StatesGenre/Form: Electronic books.DDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Call number Status Date due Barcode
e Book ONLINE RESOURCE
HF5821 .C32 2003eb (Browse shelf) Not for loan

Includes bibliographical references (p. 251-253) and Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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