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Foundations of advertising [electronic resource] :theory & practice / S.A. Chunawalla, K.C. Sethia.

By: Chunawalla, S. A.
Contributor(s): Sethia, K. C | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Mumbai : Himalaya Pub. House, 2008Edition: Rev. ed.Description: 744 p. : ill.Other title: Foundations of advertising : theory and practice.Subject(s): AdvertisingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Call number Status Date due Barcode
HF5823 .C48 2008eb (Browse shelf) Not for loan

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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