Foundations of advertising [electronic resource] :theory & practice / S.A. Chunawalla, K.C. Sethia.
By: Chunawalla, S. A.
Contributor(s): Sethia, K. C | ebrary, Inc.Material type: BookPublisher: Mumbai : Himalaya Pub. House, 2008Edition: Rev. ed.Description: 744 p. : ill.Other title: Foundations of advertising : theory and practice.Subject(s): AdvertisingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
|Item type||Current location||Call number||Status||Date due||Barcode|
|e Book||ONLINE RESOURCE||HF5823 .C48 2008eb (Browse shelf)||Not for loan|
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.