Humor in advertising [electronic resource] :a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
By: Gulas, Charles S.
Contributor(s): Weinberger, Marc G | ebrary, Inc.Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Description: xiv, 240 p. : ill. ; 24 cm.Subject(s): Wit and humor in advertisingGenre/Form: Electronic books.DDC classification: 659.1/02/07 Online resources: An electronic book accessible through the World Wide Web; click to view
|Item type||Current location||Call number||Status||Date due||Barcode|
|e Book||ONLINE RESOURCE||HF5821 .G87 2006eb (Browse shelf)||Not for loan|
Includes bibliographical references (p. 207-224) and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.