Normal view MARC view ISBD view

Humor in advertising [electronic resource] :a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

By: Gulas, Charles S, 1962-.
Contributor(s): Weinberger, Marc G | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Description: xiv, 240 p. : ill. ; 24 cm.Subject(s): Wit and humor in advertisingGenre/Form: Electronic books.DDC classification: 659.1/02/07 Online resources: An electronic book accessible through the World Wide Web; click to view
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
HF5821 .G87 2006eb (Browse shelf) Not for loan

Includes bibliographical references (p. 207-224) and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - | University Web Site : -

powered by KOHA LMS