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The one-day marketing plan [electronic resource] : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2004.Edition: 3rd edDescription: xx, 323 pSubject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .H518 2004eb
Online resources:
Contents:
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
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Holdings
Item type Current library Call number Status
e Book ONLINE RESOURCE HF5415.13 .H518 2004eb (Browse shelf(Opens below)) Not for loan

Includes index.

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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