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Introducing corporate planning, fourth edition : guide to strategic management / David E. Hussey.

By: Material type: TextTextPublication details: Oxford : Pergamon, 1991.Edition: 4th edDescription: 264 p. ; 24 cmISBN:
  • 008041043X
  • 9780080410432
Subject(s): DDC classification:
  • 658.4012
Online resources: Summary: Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .H87 1991 (Browse shelf(Opens below)) 1 Available 2002-0647
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HD 30.28 .H57 2006 Strategic management : HD 30.28 .H58 2003 Strategic management : HD 30.28 .H86 2002 Essentials of strategic management / HD 30.28 .H87 1991 Introducing corporate planning, fourth edition : HD 30.28 .I74 2009 The management of strategy / HD 30.28 .I74 2009 The management of strategy / HD 30.28 .I74 2009 The management of strategy /

Paperback.

Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen.

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