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International business : a managerial perspective / Ricky W. Griffin.

By: Contributor(s): Material type: TextTextPublication details: Reading, Massachussets : Addison-Wesley Pub (Sd), 1998.Edition: 2nd edDescription: 808 p. ; 27 cmISBN:
  • 0201857677
  • 9780201857672
Subject(s): DDC classification:
  • 658.049
Online resources: Summary: This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 2 HD 62.4 .G75 1998 (Browse shelf(Opens below)) 1 Available 2008-2130

Hardcover.

This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.

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