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Marketing strategy : a decision-focused approach / Orville C., Jr. Walker.

By: Material type: TextTextPublication details: [S.l.] : McGraw-Hill Higher Education, 2010.Edition: 7th Revised edition edDescription: 384 p. ; 26 cmISBN:
  • 0070171467 (paperback)
  • 9780070171466 (paperback)
LOC classification:
  • HF 5415.13 .W36 2011
Online resources: Summary: "Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.13 .W36 2011 (Browse shelf(Opens below)) Available 2011-3697
Books The MUA Library South C campus - Open Collection HF 5415.13 .W36 2011 (Browse shelf(Opens below)) Available 2011-3696
Books The MUA Library South C campus - Open Collection HF 5415.13 .W36 2011 (Browse shelf(Opens below)) Available 2011-3698
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HF 5415.13 .S77 2008 Strategic marketing management custom edition for the university of alabama / HF 5415.13 .W35 1995 Marketing strategy : HF 5415.13 .W35 1995 Marketing strategy : HF 5415.13 .W36 2011 Marketing strategy : HF 5415.13 .W36 2011 Marketing strategy : HF 5415.13 .W56 2004 Marketing management / HF 5415.135 .A85 1996 Strategic marketing :

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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