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Marketing : an introduction / Gary Armstrong & Phil Kotler.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006.Edition: 8th edDescription: p. cmISBN:
  • 0131865919 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K625 2006
Online resources:
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Kotler's name appears first on the earlier ed.

Includes bibliographical references and index.

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