The corporate image : (Record no. 481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01884nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0749400412 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100115035508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100115s1990 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749400412 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749400415 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | kim |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 501 |
| -- | 406 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas. |
| 245 14 - TITLE STATEMENT | |
| Title | The corporate image : |
| Remainder of title | strategies for effective identity programmes / |
| Statement of responsibility, etc | Nicholas Ind. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Kogan Page Ltd, |
| Date of publication, distribution, etc | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 p. |
| 501 ## - WITH NOTE | |
| With note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organisation, and outwards to the general public. By examining this image process step-by-step and bringing in an extremely wide body of international case studies, it demonstrates how an appropriately designed programme can play a key role in overall corporate strategy. Major discussions within the text include: the value of corporate identity, corporate identity in practice, setting objectives, communicating the programme and implementing the programme. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate Image |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0749400412/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0749400412/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749400412">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749400412</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HD 59.2 .I53 1992 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | STACK 2 | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 01/01/1994 | HD 59.2 .I53 1992 | 1994-0559 | 21/01/2016 | 1 | 30/11/2010 | Books |