Analysis for marketing planning / (Record no. 3205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01962cam a22004334a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4999205 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100303013548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041101t20042005maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004053843 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072865962 (alk. paper) |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | R2-463091 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)55657698 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm55657698 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 2004053843 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)4999205 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | OrLoB-B |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .L395 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 9 (RLIN) | 298 |
| 245 10 - TITLE STATEMENT | |
| Title | Analysis for marketing planning / |
| Statement of responsibility, etc | Donald R. Lehmann, Russell S. Winer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irvin, |
| Date of publication, distribution, etc | 2004, c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 256 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Ch. 1. |
| Title | Marketing planning -- |
| Miscellaneous information | Ch. 2. |
| Title | Defining the competitive set -- |
| Miscellaneous information | Ch. 3. |
| Title | Industry analysis -- |
| Miscellaneous information | Ch. 4. |
| Title | Competitor analysis -- |
| Miscellaneous information | Ch. 5. |
| Title | Customer analysis -- |
| Miscellaneous information | Ch. 6. |
| Title | Market potential and sales forecasting -- |
| Miscellaneous information | Ch. 7. |
| Title | Developing marketing strategy. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc | "With a six-part framework, the authors focus on the analysis needed to create a successful marketing plan. Lauded as a hands-on resource, the text shows students how to make decisions based on sound research."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 9 (RLIN) | 1446 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winer, Russell S. |
| 9 (RLIN) | 304 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | McGraw-Hill/Irwin series in marketing. |
| 9 (RLIN) | 600 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh051/2004053843.html">http://www.loc.gov/catdir/description/mh051/2004053843.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh051/2004053843.html">http://www.loc.gov/catdir/toc/mh051/2004053843.html</a> |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 01/01/2008 | 3 | 2 | HF 5351 .L44 2005 | 2008-3943 | 30/06/2016 | 21/06/2016 | 19/12/2010 | Books |