Meaningful marketing / (Record no. 1817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02569nam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN155870681X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100413083728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100413s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 155870681X |
| Terms of availability | $24.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781558706811 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 1190 |
| -- | 946 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hall, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | Meaningful marketing / |
| Statement of responsibility, etc | Doug Hall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Betterway, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Hardcover. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Learn how to sell more with less effort! Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working. Meaningful Marketing is about honesty. It’s about respecting your customers’ intelligence. It’s about focusing your energies on how you and your offering make a genuine difference in your customers’ lives. The alternative to Meaningful Marketing is Mindless Marketing - using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale. New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting. What makes this book’s teachings more reliable and reproducible than others is that instead of being based on "guru opinions," it’s grounded in hard data on consumer, industrial and business-to-business marketing. After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself! |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business / Economics / Finance. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Audio Adult: Other. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Marketing / General. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - General. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & Selling - Techniques. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business, Accounting & Vocational: Textbooks & Study Guides. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stamp, Jeffrey, Ph.D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/155870681X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/155870681X/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=155870681X">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=155870681X</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 18/05/2005 | HF 5415 .H35 2003 | 2005-0315 | 21/01/2016 | 05/05/2011 | Books |