Marketing strategies : (Record no. 1784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02730nam a2200493 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0273706748 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100809082706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100809s2007 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273706748 |
| Terms of availability | $161.33 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706748 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2754 |
| -- | 2458 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ranchhod, Ashok. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies : |
| Remainder of title | a contemporary approach / |
| Statement of responsibility, etc | Ashok Ranchhod. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 440 p. ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | 2nd edition. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business/Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management & Business: General. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Research methods: general. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business / Economics / Finance. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Marketing / General. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - General. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gurau, Calin. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 2nd edition. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0273706748/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0273706748/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273706748">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273706748</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| -- | HF 5415.13 .R36 2007 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KISAJU MAIN CAMPUS | KISAJU MAIN CAMPUS | - Open Collection | 12/11/2009 | 1 | HF 5415.13 .R36 2007 | 2009-8678 | 21/01/2016 | 19/06/2011 | 2 | 30/11/2010 | Books | Library of Congress Classification | ||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 12/11/2009 | 2 | HF 5415.13 .R36 2007 | 2009-8677 | 21/01/2016 | 06/02/2015 | 1 | 30/11/2010 | Books | |||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 12/11/2009 | 2 | HF 5415.13 .R36 2007 | 2009-8679 | 21/01/2016 | 12/05/2014 | 3 | 30/11/2010 | Books | |||||
| The MUA Library South C campus | The MUA Library South C campus | - Open Collection | 12/11/2009 | 1 | HF 5415.13 .R36 2007 | 2009-8680 | 21/01/2016 | 02/08/2011 | 4 | 30/11/2010 | Books |