Marketing communications / (Record no. 1747)

000 -LEADER
fixed length control field 02366nam a2200445 a 4500
001 - CONTROL NUMBER
control field ASIN0273655000
003 - CONTROL NUMBER IDENTIFIER
control field Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100413035106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100413s2004 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273655000
Terms of availability $100.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273655008
040 ## - CATALOGING SOURCE
Transcribing agency KIM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number .F55 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 1589
245 10 - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 3nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 824 p. ;
Dimensions 25 cm.
490 1# - SERIES STATEMENT
Series statement 3rd edition.
500 ## - GENERAL NOTE
General note Paperback.
520 ## - SUMMARY, ETC.
Summary, etc For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics, finance, business & management.
9 (RLIN) 504
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics.
9 (RLIN) 124
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business / Economics / Finance.
9 (RLIN) 131
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business/Economics.
9 (RLIN) 124
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics / Marketing / General.
9 (RLIN) 303
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - General.
9 (RLIN) 1493
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 1530
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
9 (RLIN) 1583
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 1532
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & Marketing.
9 (RLIN) 1131
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 3rd edition.
9 (RLIN) 1590
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier http://www.amazon.com/exec/obidos/ASIN/0273655000/chopaconline-20
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon customer reviews
Uniform Resource Identifier http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273655000
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          The MUA Library South C campus The MUA Library South C campus - Open Collection 2003-01-01 2 HF 5415.123 .F55 2002 2003-1123 2016-01-21 2015-06-04 2010-12-19 Books

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