Services marketing and management /
Gilmore, Audrey.
Services marketing and management / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
817829334x
2002115868
Service industries--Marketing.
Service industries--Management.
HF5415.13 / .G55 2003
658.8
Services marketing and management / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
817829334x
2002115868
Service industries--Marketing.
Service industries--Management.
HF5415.13 / .G55 2003
658.8