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Kagira,Elias Kiarie

Marketing Principles and Practices an African Perspective Elias Kiarie Kagira. - Nairobi : Mashel c2010. - 399 p. : ill. ; 28 cm. - Advantage series . - Advantage series (Wadsworth/Thomson Learning (Firm)) .

Includes bibliographical references (p. 565-580) and index.

ISBN: 9966740929

LCCN: 2004116225

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K37 2010

Dewey Class. No.: 658.8