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Cortada, James W.

TQM for sales and marketing management / James W. Cortada. - New York : McGraw-Hill, c1993. - xv, 232 p. : ill. ; 24 cm. - [Mc-Graw-Hill TQM series] .

Includes bibliographical references and index.

ISBN: 0070237522: $24.95 0070237522 0070237522 : $24.95 0070237522 0070237522 : 24.95

LCCN: 93000037

Subjects--Topical Terms:
Sales management.
Marketing--Management.
Total quality management.
Ventes--Gestion.
Marketing--Gestion.
Qualité totale.

LC Class. No.: HF 5438.4 / .C67 1993

Dewey Class. No.: 658.8 658.8 658.8 658.8