Fill, Chris.

Marketing communications / Chris Fill. - 3nd ed. - Harlow : Prentice Hall, 2002 - 824 p. ; 25 cm. - 3rd edition. . - 3rd edition. .

Paperback.

For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.

0273655000 $100.00 9780273655008


Economics, finance, business & management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Communication in marketing.
Marketing channels.
Sales promotion.
Sales & Marketing.

HF 5415.123 / .F55 2002

658.802

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>