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Bell, Martin L.

Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze. - New York : Elsevier, c1988. - xviii, 708 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 044401215X

LCCN: 87022306

Subjects--Topical Terms:
Marketing--Management.
Marketing--Decision making.
Marketing--Decision making--Case studies.

LC Class. No.: HF 5415.13 / .B45 1988

Dewey Class. No.: 658.8